Tips for Developing a Communication Plan for Bodies Corporate

Communication is the lifeline of every successful Sectional Title Scheme. In today’s dynamic living environments, Sectional Title Schemes often encounter communication issues that can hinder effective information sharing. Scheme Executives face challenges such as the lack of information dissemination, privacy concerns, and inefficient communication channels. These hurdles can disrupt the harmony of a scheme and lead to misunderstandings among residents.

To overcome these challenges, Pearl Scheltema, CEO of Fitzanne Estates, and presenter of the Fitzanne Estates Scheme Executive Management Training Programs, emphasizes the need for a well-structured communication plan tailored to the specific needs of each body corporate. “By implementing the following strategies, Scheme Executives can enhance transparency, streamline information flow, and promote a sense of community among residents.”

Establish Clear Channels:

Identify and utilize the most appropriate communication channels for your scheme, such as email newsletters, dedicated websites, social media platforms, or mobile apps. Scheltema advises selecting targeted channels to ensure information reaches the intended audience efficiently.

Comply with the POPI Law:

Scheltema highlights the importance of complying with the Protection of Personal Information Act, 2013 (often called the POPI Act or POPIA). Scheme Executives must obtain residents’ consent to receive communications and implement secure methods for handling personal information, and safeguarding privacy rights.

Utilize WhatsApp Groups Effectively:

WhatsApp groups can be a convenient communication tool; however, Scheltema suggests establishing guidelines to prevent misinformation, abuse, or excessive noise. Encouraging constructive discussions, setting rules, and appointing administrators help maintain order within the groups.

Segment Your Communication:

Tailor messages to specific target audiences within the scheme, minimizing confusion and information overload. Scheltema advises Scheme Executives to consider the diverse needs and interests of residents when communicating important updates or announcements.

Scheltema further emphasizes the significance of a communication plan by providing practical strategies for its development:

Assess Residents’ Preferences: Conduct surveys or engage in open discussions to understand residents’ preferred communication methods. This knowledge will help Scheme Executives select the most effective channels for reaching them.

Set Communication Goals: Define clear objectives for the communication plan, such as improving transparency, increasing engagement, or providing regular updates on maintenance schedules and financial matters.

Plan a Content Calendar: Establish a regular schedule for communication to ensure consistent and timely information sharing. A well-organized content calendar helps allocate responsibilities and maintain a proactive approach.

Diversify Communication Methods: Utilize a combination of digital and physical communication methods to reach all residents effectively. While digital channels like email and online platforms are efficient, Scheltema suggests considering physical notices or printed newsletters for residents who prefer traditional means.

Promote Community Engagement: Encourage residents to actively participate in discussions, meetings, and decision-making processes. Scheltema emphasizes that this involvement fosters a sense of ownership and unity within the scheme.

Developing a well-structured communication plan is essential for effective communication in Sectional Title Schemes. By addressing common communication challenges and implementing the strategies discussed, Scheme Executives can enhance transparency, streamline information flow, and foster a strong sense of community among residents. Effective communication leads to a harmonious living environment and ensures the smooth operation of your Sectional Title Scheme.

However, it’s crucial to remember that effective communication goes hand in hand with knowledge and expertise in scheme management.

Scheme Executive Management Training Programs

To further strengthen your skills as Scheme Executive, Scheltema encourages Scheme Executives to consider enrolling in Scheme Executive Management Training Programs. “These programs provide valuable insights and guidance on various aspects of Sectional Title Management, including effective communication strategies, legal compliance, financial management, and conflict resolution. Investing in your knowledge and skills will not only benefit your scheme but also empower you to make informed decisions and navigate the complexities of sectional title management with confidence.”

Remember, effective communication combined with continuous learning and professional development is key to unlocking the full potential of your Sectional Title Scheme.

Enroll now! 

Read more:

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Streamlining Sectional Title Scheme Management with Prop Tech Solutions

Media contact: Cathlen Fourie, +27 82 222 9198,

More about Fitzanne Estates

Fitzanne Estates (Pty) Ltd is a Property Management Company that can sufficiently administer your property investment to the benefit of the Landlord, the Body Corporate, and the NPC – a Non-Profit Company. Services include Letting, Sectional Title Management, Full Title Management (NPC – Non-Profit Company), and Sales.


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