Top Tips for Women in the Property Sector

For many women, the business world can be a daunting one to approach. The property industry is no different, with a seemingly endless list of rules and legislation, hoops to jump through, and updates to follow. The good news is that it’s also a tremendously rewarding path when taken smartly. As the CEO of Fitzanne Estates, Pearl Scheltema offers practical advice for new real estate sales agents in the industry.

Top Tip 1: Doing a business like a woman is your strength

When Pearl first started out over 35 years ago, people would expect to speak to a man when looking for the boss. That attitude has started to change, with men realising that women are a force to be reckoned with – that they should be taken seriously. Still, working harder and smarter is oftentimes exactly what is needed to come out on top as a real estate sales agent.

Doing business like a woman is precisely what makes you so powerful, and it’s important to play to your strengths and take charge of your daily routine.

Top Tip 2: Get a mentor

A mentor is an essential component of career success, especially as a real estate sales agent. While it would be difficult to argue that the life of a woman in the property industry isn’t busy, it’s this flexibility and autonomy that makes it such a strong choice for women who need to juggle all of life’s adventures and responsibilities. It makes sense, then, that the number of women in the field continues to grow. This positive growth holds good news for those wanting to explore this route, as there is a strong network of like-minded individuals to offer advice and guidance.

Top Tip 3: Invest in training

With ever-changing rules and regulations, it’s essential to stay abreast of the latest developments as a Sectional Title Scheme Executive or a Real Estate Sales Agent. Luckily, there’s no shortage of opportunities for women to qualify themselves. Attend the Fitzanne Estates comprehensive training courses and contact sessions, along with reading our regularly updated blog and listening to our podcast “Fitzanne’s Property Exchange.”

Top Tip 4: Attend networking events online and in person

Make use of networking events, attend training sessions, and invest in your professional development and growth. This investment doesn’t need to be monetary, either.

Top Tip 5: Have a clear vision

Take advantage of free resources like podcasts, blogs, and live Q&A sessions with industry leaders on social media. It’s also a good idea to spend time with friends who are in the property industry, learn from them as you go, or call on a trusted professional real estate sales agent to guide you through the growing pains. Having a strong foundation through solid training and support is essential in making it work.

It’s so important to work together and share knowledge in a supportive, cooperative way.  Having a clear goal and strong dedication to reaching it is key to achieving success in this fast-paced industry.

Read more:

Property Within a Deceased Estate: What You Need to Know

The 5 key benefits of Scheme Executive Training

The Best Advice for first time Sectional Title Scheme Executives


Media contact: Cathlen Fourie, +27 82 222 9198,

More about Fitzanne Estates

Fitzanne Estates (Pty) Ltd is a Property Management Company that can sufficiently administer your property investment to the benefit of the Landlord, the Body Corporate, and the NPC – Non-Profit Company. Services include Letting, Sectional Title Management, Full Title Management (NPC – Non-Profit Company) and Sales.


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Podcast: Fitzanne’s Property Exchange