The South African property market is standing at an exciting crossroads, poised to undergo significant changes driven by new trends and consumer preferences over the next five years, according to Pearl Scheltema, CEO of leading real estate firm Fitzanne Estates.
“In the dynamic world of property, we’re entering a transformative period that will reshape how we think about homes, locations and lifestyles,” stated Scheltema. “As a nation, our housing market has continually displayed incredible resilience through economic ups and downs. Now it’s evolving once again to meet changing needs.”
The state of the South African property market in 2023
Scheltema points to the current R6.8 trillion valuation of the residential market as evidence of its economic importance.
In terms of property types, Freehold properties dominate the landscape, accounting for 81% of the market. Sectional Titles follow with 12%, while Estates make up 7% of the market, indicating a diverse range of housing options catering to different needs and preferences. House price inflation has been stable, with the Low-Value segment performing the best at around 4% inflation in 2023. This is in stark contrast to the highs of 37% inflation seen in the boom years of 2004/5.
Migration trends have played a significant role in shaping the property market. The Western Cape, particularly, has emerged as a popular destination, with increasing numbers of people moving there each year since 2018. There’s a noticeable shift from metropolis living to small-town living, indicating a preference for a slower-paced, quality lifestyle. First-time buyers are leaning more towards Sectional Title properties, with their popularity rising from 31% in 2019 to 35% in 2022. The majority of property buyers are in the 36-49 age group, followed by those aged 50-64, indicating a broad spectrum of age groups active in the market.
Predictions for 2024 and beyond
“We’re seeing strong interest in the Western Cape, especially the Atlantic Seaboard areas like Sea Point and Camps Bay,” said Scheltema. “The remote work revolution has people rethinking what they want from a home. Dedicated office spaces, easy access to the outdoors, slower-paced living – these are the new priorities.”
The “Zoom Boom” driving semigration is another major shift. “More South Africans are moving away from the big cities towards coastal towns, or at minimum investing there. They crave a higher quality of life with that small-town vibe,” explained Scheltema. “It’s not just retirees anymore – young families and remote workers are part of this trend too.”
Sustainability is also becoming critical for property buyers and investors. “Energy-efficient, eco-conscious homes are in high demand. Developers are wise to integrate solar power, green spaces and other sustainable elements from the start,” Scheltema advised.
The Western Cape’s appeal extends far beyond locals too. “We’re seeing a diverse mix of buyers from across South Africa and overseas. Some want their dream beachfront property, while others are making long-term investments in this high-growth region.”
Scheltema emphasises that this period of change creates exciting opportunities – but also potential pitfalls for those who aren’t prepared. “Interest rates, government policies, overall economic conditions – these factors can make or break an investment. Partnering with a knowledgeable,experienced real estate professional is crucial.”
Looking ahead, she predicts a continued blurring of ‘home’ and ‘neighbourhood’ as a priority. “It’s not just about the four walls anymore. Vibrant communities with walking paths, parks, outdoor amenities – these are becoming just as vital for homebuyers across all ages.”
While the market will keep evolving, Scheltema believes focusing on today’s key trends will pay off: “Remote work capabilities, semigration potential, sustainability, diverse buyer pools and elevated living environments… These are the deciding factors now. Get ahead of the curve and you’ll be well-positioned in this transformative cycle.”
She encourages anyone looking to buy, sell or invest in South African property over the next five years to connect with the Fitzanne Estates team. “We live and breathe these market shifts daily. With our deep expertise, we can expertly guide you through the changes and maximise the opportunities.”
Read more:
Investment opportunities in Pretoria from the semigration trend
The Future of Renting in South Africa: Trends and Predictions
Navigating the New-Build Property Market in South Africa: An In-Depth Guide for Buyers
Media contact: Cathy Burroughs, +27 82 222 9198, marketing@fitzanne.co.za https://www.fitzanne.co.za/
More about Fitzanne Estates
Fitzanne Estates (Pty) Ltd is a Property Management Company that can sufficiently administer your property investment to the benefit of the Landlord, the Body Corporate, and the NPC – Non-Profit Company. Services include Letting, Sectional Title Management, Full Title Management (NPC – Non-Profit Company) and Sales.
Website: https://www.fitzanne.co.za/
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