Traditionally, the holiday season has been a difficult time to sell a home. Because most people’s attention switches to friends and family and heading away for a well-deserved vacation, buyer activity is typically low.
According to Pearl Scheltema, CEO of Fitzanne Estates, however, there are ways to make selling during the festive season work in your favour.
Utilize digital media to its full potential.
“With the advancement of digital media such as online property platforms and apps, buyers are now connected to the property market all year,” says Scheltema. “They’re still actively watching listings and keeping tabs on attractive choices whether they’re at home or on vacation.” Even if they weren’t planning on actively house hunting during the holidays, if you can capture their attention online, they may make further inquiries.”
Scheltema strongly advises choosing a professional real estate agent with an established internet distribution network to get the most of your online presence.
“With as compelling a listing as possible, you really want to maximize your web exposure,” she explains. “Quality photos and a well-crafted description are of utmost importance.”
Take advantage of a reduced amount of competition
According to Scheltema, many sellers avoid listing during this season, resulting in a significant reduction in competition.
“Homeowners who want to sell around the holidays and New Year can benefit from decreased competition and the fact that buyers who are active at this time are usually extremely motivated,” she says. “During December, you’re much more likely to be a ‘destination’ show house rather than one of many, which is a fantastic opportunity to engage with buyers and make a lasting impression.”
Show off the entertainment options available in your home
The Christmas season is all about friends, family, and entertaining, and Scheltema believes that getting into the holiday spirit may help a home look its best.
“Buyers will be in holiday mode,” she says, “feeling joyful, vibey, and enjoying the summer.” You may truly capture their attention on an emotional level by showing your home’s summery side and entertainment possibilities.”
Scheltema advises making gardens and outdoor recreation areas as inviting as possible, as well as bringing light and fresh air into the home.
“The goal is for buyers to envision themselves living their best life in your home. You’re halfway to a sale if you can do it.”
Don’t go overboard on Christmas decorations
While a little holiday brightness can go a long way toward making a property feel more welcoming, Scheltema cautions sellers against going overboard while preparing a show house.
“Not everyone in South Africa celebrates Christmas,” she says, adding that too many decorations can be off-putting. “Even the most ardent Christmas lover would be hard-pressed to fall in love with your home if they can’t see it through the tinsel and lights.”
Be price savvy
It’s vital to price your house correctly at any time of year, but Scheltema believes it’s especially more critical during the holiday season.
“It may be Christmas bonus season, but the holidays are expensive for all of us, and most people are price-conscious around this time,” she continues. “An overpriced home will struggle to attract attention and is unlikely to sell quickly or well, so follow your agent’s advice and position your property strategically.”
Having a trustworthy and reliable team on your side makes all the difference. Contact Fitzanne Estates today to find out how you can reach your property goals!
More about Fitzanne Estates
Fitzanne Estates (Pty) Ltd is a Property Management Company that can sufficiently administer your property investment to the benefit of the Landlord, the Body Corporate, and the NPC – Non-Profit Company. Services include Letting, Sectional Title Management, Full Title Management (NPC – Non-Profit Company) and Sales.
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